Seeding
ASMP
Since
the inception of social media the world has seen a surge in online networking. Today
everything is seen moving towards or driven by social media. The business
owners are fast adopting new-social-media strategies discounting the
old-fashioned techniques to make their target audience engagement more effective.
The social media has taken the world of journalism and development by storm and
especially the way we consume content today. Social media platforms like Twitter,
Facebook, WhatsApp, Snapchat, LinkedIn, google plus and Pinterest are now an
integral part of every individual and organisations business portfolio existing
in public domain.
India,
itself, is having an interesting trend with social media. Most reports suggest
that accessing social media is one of the key reasons for majority of Indian
population to access the internet. The phenomenon even holds true for entire South
Asian countries. This speaks volumes about the power social media platforms
exercises especially on today’s youth. If, on the one hand, social media is
revolutionizing the world for good by informing, empowering and inspiring, on
the other hand, trolling, information leaks, fake news and confidentiality
threats are also lurking in every corner as internet becomes more social.
After
internet immunity, the world now seeks more avenues and expects optimum
utilization of resources from the different social media vehicles. With
constant media innovations happening on daily basis there is a need for an
association of strong social media managers, strategist, experts and
professionals to evaluate, analyze, review and monitor the current social media
and internet practices.
Association
of Social Media Professionals (ASMP) is about connecting and collaborating. The
forum will cater to the growing demands for shared knowledge and best practices
around the globe and this shared intent forms the genesis of ASMP. The
association will be a club of Indian and international pioneers, innovators and
experts of social media industry, coming together for providing and sharing
hands-on-training and experiences to digital professionals and enable them to
shift from a passive consumers of internet to becoming the producers of online
content.
ASSOCIATION OF SOCIAL MEDIA PROFESSIONALS (ASMP)
Mission:
ASSOCIATION OF SOCIAL MEDIA PROFESSIONALS (ASMP)
1. To Promote and contribute a
responsible social media network amongst practitioners and stakeholders for
holistic and positive social media ecosystem
2. To Promote and support good social media practices to strengthen liberalism and democracy, support responsible and decentralized polity
3. To Promote, support and contribute in good social media practices in inclusive development and good governance
4. To Advocate balanced social media strategies, policies and initiatives at programme and policy level
5. To Promote, support, contribute in result oriented primary and secondary research and analysis in social media applications and usage in above areas
6. To Provide support and strengthen social media strategies and framework of institutions, organisations and public and private agencies towards optimal utilisation of social media resources for welfare and development causes
7. To Work towards value added publications and documentations in social media activities that have relevance in promoting social integration, economic development, national growth and healthy democratic and responsible information and communication ecosystem.
2. To Promote and support good social media practices to strengthen liberalism and democracy, support responsible and decentralized polity
3. To Promote, support and contribute in good social media practices in inclusive development and good governance
4. To Advocate balanced social media strategies, policies and initiatives at programme and policy level
5. To Promote, support, contribute in result oriented primary and secondary research and analysis in social media applications and usage in above areas
6. To Provide support and strengthen social media strategies and framework of institutions, organisations and public and private agencies towards optimal utilisation of social media resources for welfare and development causes
7. To Work towards value added publications and documentations in social media activities that have relevance in promoting social integration, economic development, national growth and healthy democratic and responsible information and communication ecosystem.
LEGAL
ENTITY
The
Association of Social Media Professionals (ASMP) is an initiative of
Association For Community Research and Action (ACRA), legally registered as a
society under Societies Registration Act, 1860 of India. It is registered in
New Delhi in 2009.
The
main objective of the association is to bring the likeminded online community
outside the virtual setting and give them an opportunity to meet offline and
interact with each other to share insights to the social topics and trends
engulfing the online world order. This will be one of a kind platform with
groundbreaking speakers, professionals and key-note speakers sharing and
discussing the year’s very best social media, public relations, advertising and
marketing strategies around social media tools. The digital innovators will
also be invited to showcase their cutting-edge technology and demonstrate how
it can shape the future practices.
a.
Secondary-
As social media taken on an increasingly important role in business and
development world the following will be the deliverables from the association
for its stakeholders.
a.
Policy advocacy- The grassroots level and other social organisations
especially in Indian context has still not been able to fully utilize the
potential of social media advocacy. The social media is an effective tool to
communicate to the government and similar bodies and impact their strategies
and policies framework. The association will work on a matrix to leverage
social media to extract higher returns out of advocacy investment by advocacy
organisations.
b.
Best Practices- The open forum will give a window opportunity to budding
digital practitioners to learn from the best social media experts of the world
and also share their success stories and experiences.
c. Democratic Deliberation- The expert panel of association will consult with subject experts regularly to come up with recommendations in context of online discourse to use social platforms as catalyst for online, political and social deliberations and quality checks to assess its effectiveness.
d. Exchange of opinion in promoting healthy social media- Social media has always been accused of being biased than the traditional media. The forum will work to put efforts for incorporating more filters for authenticity and fact checking and ensuring that social media is seen as credible source of consuming information. The idea is to design a manuscript which acts as a compass to navigate potential of social media in community building process including economic, human and environmental indicators.
Stakeholders- The online community- entrepreneurs,
business owners, fundraisers, managers, influencers and strategic decision
makers- interested in social networking and media innovations is a stakeholder
and will add value to this initiative. The social media usage has increased in
past several years with non-profits, trade associations, labour unions and
civic groups and government offices in putting their work interest forward
using technology. With the advent of affordable apps and improving internet
connectivity the usage of social media is bound to witness multiplier effect.
This will also reflect upswing in social media usage. Here are some prominent
vehicles using social media-
a. Social media Organization- The organisations which are directly or indirectly reaching out to their target audience comes under Social media organisations.
b. Practitioner- Professionals who are
into advisory, mentoring, strategy/execution and social media integration.
b.
Evangelist-
The social champions who use the power of social media to spread their
messages.
c.
Bloggers
d.
Media
Institution- includes film, television, radio and similar institution.
e. Journalism-
News agencies using social media for news reporting having user subscription
cost as business model.
f. Government-
To disseminate the information related to government schemes and programs to the last mile beneficiaries.
Activities
The
forum plans multiple digital activities, workshops and social media conferences
mentored by the digital maven participating from across the globe. Some of the
planned activities in near future under the ASMP umbrella are listed below
a. Social
Media Week- Features top notch speakers and attendees to discuss mobile, open
data, emerging media vehicles and digital culture.
b.
Internet
week and Public Participation
c.
Web
and Blog summit
d.
Social
Media World Summit
e.
Social
Media, Business and Development Summit
f.
Startup
Fest
g.
Advertising,
Outreach, PR, Advocacy, E-governance
