Sales through social media platforms account for over 79 per cent of the total online selling of goods and services in India, a report said.
"Facebook, WhatsApp and Facebook Messenger are used most by merchants in India, than anywhere across Asia (excluding China)," said the report named "Beyond Networking: Social Commerce as a Driver of Digital Payments".
Across the Asian markets surveyed, India leads with 84 per cent of merchants using mobile-enabled payment methods, according to the survey.
The survey found that about 52 per cent of the total consumer demand on social media commerce comprises cosmetics and beauty products.
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