Skip to main content

'Digital Trust in India NOT as High as Businesses Think'

Business leaders in India are overestimating consumer trust in their organisations as well as their ability to handle and protect consumer data, a new report on digital trust from software major CA Technologies suggests.

Digital trust refers to the confidence that consumers place in an organisation to collect, store and use digital information.

There is a gap of 12 points between consumer digital trust and the perception of that by business decision makers and cybersecurity professionals, according to the report tilted "Global State of Digital Trust Survey and Index 2018".

"When it comes to digital trust, there is a wide gap between perception of business leaders and reality," S Manglore, Managing Director, India, CA Technologies, said.

Revealing the India-specific results of the report said that 86 per cent of the consumers have moderate to high digital trust towards the organisations they interact and transact with.

This translates to 67-points on the Digital Trust Index, much lower than what business leaders thought, the report said.

"We also saw a wide gap between an organisation's perception about its ability to handle and protect consumer data and reality. While 90 per cent believe that they have the excellent tools to protect consumer data, about half of them had instances of breach of consumer data," Manglore said, highlighting the glaring gap in perception of business leaders and reality.

This perception gap can lead to complacency among businesses and undermine an organisation's efforts to understand the importance of consumer trust, improve their security infrastructure and enforce data protection policies.

"Outside of the financial services sector and excluding some of the large businesses and pioneers in information technologies, the actual tools and technologies that are deployed by most organisations for detecting and blocking threats to consumers data are rudimentary," he said.

The report, based on a global online survey of 990 consumers, 336 security professionals and 324 business executives across 10 countries, including India, highlights the need for organiations to modernise their infrastructure to protect consumer data.

Consumers also need organisations to be concise and candid about how they protect data -- whether it would be sold or shared, and how or if consumers who pay for services could permanently opt out from data sharing, the report said.

The survey for the report was conducted on behalf of CA Technologies by analyst firm Frost & Sullivan in March and April of this year.

"The coming into force of a data protection regulation in India will go a long way in enhancing consumers trust in an organisation," Manglore said.

"We have seen that whereever there is data protection policy or law in place -- for example in Japan -- the confidence that the consumers have on the organisations they share their data with is extremely high," Manglore said.



                                                                      For regular updates, keep following via www.theasmp.net

Source: IANS

Popular posts from this blog

"Facebook Tests a New Feature To Let Users Enjoy Events Togather"

Facebook is testing a new feature to let users share events that they are interesting in attending to, on their "Stories" so that they can coordinate with friends and enjoy events together.

According to a TechCrunch report, the test will involve a new option to "Share to Your Story" that appears when you visit an event's page on Facebook.

"If shared, friends will see a tappable sticker within your Story that includes the event details and lets friends respond that they're also 'interested' right from the Story itself," the report added.

Friends also can tap on the sticker in the Story to visit the event page.

"There's also a link to the event page built in and a way to start a group chat on Messenger with friends who responded," said The Verge.

The test is currently rolling out to users in the US, Mexico and Brazil.

To use the new test feature, go to the Events page, click "Share" below the date and time of the eve…

Sudan Restricts Social Media Access to Counter Protest Movement

Since last year Internet freedom in Sudan declined due to a crippling economic crisis that made access to ICTs prohibitively expensive for everyday users. The government also exerted increasing control over the online sphere by arresting online journalists and activists and introducing new restrictive laws and also blocking access to social media used to organise nationwide anti-government protests triggered by an economic crisis.


Sudan has been rocked by near-daily demonstrations in the past over two weeks.

In a Northeast African country where the state controls traditional media, the internet has become an important information battleground. Of Sudan’s 40 million people, about 13 million use the internet and more than 28 million own mobile phones.

According to local media, about 13 million of Sudan’s 40 million people use the internet.
Hashtags in Arabic such as “Sudan’s_cities_revolt” have been widely circulated from Sudan and abroad. Hashtags in English such as #SudanRevolts have…

Largest Spike in Hate Crimes Since 9/11, Says a Report

The number of hate crimes reported in the United States jumped by 17% last year, the largest increase since 2001 when the terrorist hijackings on 9/11 fueled a surge in attacks on Americans of Muslim and Arab ancestry.

A total of 7,175 hate crime incidents were reported to the Uniform Crime Reporting (UCR) Program in 2017, up from 6,121 in 2016, said the UCR Program's annual Hate Crime Statistics report, Xinhua reported.

It's the third year in a row the FBI has reported an increase in hate crimes. The number of hate crimes in 2016 rose about five percent from 2015.

The 2017 incidents encompass 8,437 total offences, meaning some involved multiple criminal charges.

According to the report, the most common bias categories in single-bias incidents were race/ethnicity/ancestry (59.6 percent), religion (20.6 percent), and sexual orientation (15.8 percent).

The victims represented a cross section of society, with African-Americans and Jews the most frequently targeted victims. Of 34…