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Monday, December 10, 2012

Fourth of US docs use social media: Survey

About one in four physicians in the US uses social media once or multiple times daily to explore medical information, and 14 percent do so daily to contribute new information, says a new survey.The survey of 485 oncologists and primary care physicians also found that on a weekly basis or even more frequently, 61 percent of physicians scan social media for information and 46 percent contribute new information.

Social media was defined as "Internet-based applications that allow for the creation and exchange of user-generated content, including social networking, professional online communities, wikis, blogs and microblogging".

Since the survey was conducted 19 months ago, it's likely that more physicians are using social media now, says Robert S. Miller, assistant professor of oncology and oncology medical information officer at the Johns Hopkins Kimmel Cancer Centre, the Journal of Medical Internet Research reports.

The amount of information required for medical practice is growing exponentially, Miller said, and social media provides "a very valid construct for physicians to keep current", according to a Johns Hopkins statement.

"What did surprise us was the heavy use of online physician-only communities," Miller said. "It's possible that many physicians feel more comfortable with that type of social media instead of a more public space like Twitter or Facebook."

In March 2011, Miller and colleagues e-mailed the survey about attitudes and usage of social media to a random sample of 1,695 practising oncologists and primary care physicians found in the American Medical Association's Physician Masterfile.

Of 485 practising physicians who responded, nearly 60 percent said social media is beneficial, engaging and a good way to get current, high-quality information (279 respondents); enables them to care for patients more efficiently (281 respondents); and improves the quality of patient care they deliver (291 respondents).
What influenced a physician's usage of social media most were perceived ease of use and usefulness. 

Physicians who had positive attitudes toward social media were more likely to use it. Neither age nor gender affected use of social media.The study originated from a common interest in social media among Miller and his co-investigators Brian S. McGowan, Molly Wasko and Bryan Steven Vartabedian.

Through the Lenses !

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